Mobile vs Website
Why is a mobile app more powerful than a website? At first it sounded un-intuitive to me. My reasons were that mobile has limitations due to a smaller screen, low computation power than a laptop and not having a keyboard further slows down typing on a mobile.
Me and my company's co-founder knew that ecommerce companies are going to mobile apps, as apps constitute majority of their revenue curves. I was struggling to map this trend with my intuition. What makes a mobile app more preferred over website to an end user.
We jotted down following reasons in next 15 mins:
Looking forward to mobile app getting bigger than websites. Google, whose majority revenue comes from websearch is cautious and is trying to win mobile by Google Now :)Me and my company's co-founder knew that ecommerce companies are going to mobile apps, as apps constitute majority of their revenue curves. I was struggling to map this trend with my intuition. What makes a mobile app more preferred over website to an end user.
We jotted down following reasons in next 15 mins:
Mobile App | Website | |
User Attributes | Geolocation is more readily available. User is by default logged in | Cookies from other websites are availabile but their use may be limited. User logged-in is not necessary |
Ease of giving inputs to device | Unless app requires you to type, it is very easy to just tap-tap and proceed to the next action | Moving mouse pointer and clicking is not so intuitive. However, it wins if user needs to type |
Power to create what you want | Runs on Java SDK - very powerful in what all you can do locally at the device (you can even create a game on the same interface) | Runs on Javascript/HTML/CSS - this is pretty much a bottleneck to create something very dynamic. You will have to rely on remote servers for most of the amazing stuff happening on the browser |
Availability | Mobiles are always with you. You are hooked on to them when not doing anything | You are not always on a laptop. When you are, you are most likely doing something. High inertia to open a laptop and do something than to just do it on mobile |
Accessibility | Mobiles are cheap and internet comes to them by default in SIM | Laptops are costly and not all people buy it. People have to learn OS as a separate task and get an internet specifically. Initial barrier is high. |
Notification | Apps can push notifications on mobiles, you are most likely to see them | Websites don't push notifications unless you are on them. They notify mostly using emails and that is not so optimum |
Screen Size | Personally I feel that small screen sizes makes you focus on what is really the next important action item in the workflow and pushes you to do it (esp in a nicely designed app) | Websites are cluttered and have to be designed to cover the complete screen and also have to comply to natural reading pattern of the user on a larger screen. Digital ads make clutter worse |
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