Mobile vs Website
Why is a mobile app more powerful than a website? At first it sounded un-intuitive to me. My reasons were that mobile has limitations due to a smaller screen, low computation power than a laptop and not having a keyboard further slows down typing on a mobile. Me and my company's co-founder knew that ecommerce companies are going to mobile apps, as apps constitute majority of their revenue curves. I was struggling to map this trend with my intuition. What makes a mobile app more preferred over website to an end user. We jotted down following reasons in next 15 mins: Mobile App Website User Attributes Geolocation is more readily available. User is by default logged in Cookies from other websites are availabile but their use may be limited. User logged-in is not necessary Ease of giving inputs to device Unless app requires you to type, it is very easy to just tap-tap and proceed to the next action Moving mouse pointer and clicking is not so intuitive. However, i